What Makes a Great Marketer?
In sales, there’s the ever-looming question on whether the best salespeople are born or made. Marketers fall into the same pool of people. However, successful marketers can be at both ends of a spectrum. You can be considered great if you are extra gregarious and outgoing, as well as, quiet and deeply analytical. However I think to be a great marketer, you need to bridge the gap between the two, without being a mediocre generalist.
There’s a post out there from Rand, that talks about the T-Shaped Marketer. But what makes a great marketer isn’t the immediate skills they know - those can be picked up and mastered with time, but rather the ability to learn and apply.
So, what makes a great marketer?
This one is a given. You can’t go out there,...