The Growth Difficulties of Passive SaaS
Idealistically, there are two types of SaaS products. Active and Passive. The key difference is that Active SaaS accomplishes it’s primary function when you aren’t using it. Essentially, the magic happens in the background. Crazy Egg is a great example - it collects cursor/eye tracking data automatically.
For the majority of 2013, I’ve been spending my time growing Passive SaaS products. It’s very different. Especially compared to growing an Active product.